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Uncover New Opportunities.  

Understand the Customer Needs of the 71% of the US Population, and 30% of the World Who are Labeled Obese or Overweight.

 

Consumer Insights

Product Development

Business Development

Marketing Strategy



Jessica Richman is the Founder and CEO of The Visible Collective. Ms. Richman advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC). Ms. Richman previously served as a Senior Account Manager at adtech company Manifest (purchased by Rakuten) where she managed a list of clients including Target, Zappos, QVC, and Neiman Marcus, in addition to strategic relationships with Facebook and Twitter. Prior to that, she held roles in marketing, growth and strategy at Walmart.com where she negotiated the acquisition of co-marketing funds from Walmart suppliers including Kimberly-Clark, HP, Fuji, Proctor & Gamble, Sony, and Coca-Cola to increase profit and sales. She holds a Bachelor of Science from the Walter A. Haas School of Business at the University of California, Berkeley. 

Articles

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How Weight-Bias In Your Organization Is Stopping Innovative Product Development
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How to Make Money While Saving Lives
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